Why Business Lifestyle Photography is a must for small businesses

Visuals play a crucial role in how you portray your brand to your customers and clients. It’s important to remember that customers shop with their eyes and will often make decisions based on their first impression. That's where Business Lifestyle Photography comes into play!

Personal branding involves influencing the way potential customers see you and view your products or services, which is why personal branding (or Business Lifestyle) photography can have such a massive impact. (Read 5 Tips to improve our Brand) Professional photographs are an asset and will serve you for years to come.

Here are a few of the ways that you would benefit from taking professional photos for your business.

Professional Business Headshot

Send professional images with your press releases

If you usually send out press releases, or are planning to in the coming year, professional photos will help your submission stand out.

Use business lifestyle photographs on your website

Businesses that feature professional photos of real people inspire more trust than those that use stock photos. Personalised photos also help tell your business story more authentically. At the very least, you should always have a professional headshot on your website so that potential customers know who they are doing business with. (Check out Lynch Social Media and Lynch PA Services to see some of EBM Photography's photo's in action.)

Place relevant business photos in your email campaigns

Take your email newsletters to the next level by including your business photos in them.

Include professional pictures on your landing pages

If you rely on landing pages to help you generate sales, adding business lifestyle photography to them can boost your results.

Create a stand out biography for events

Speaking at an upcoming event? Make sure that you have a professional headshot and personalised business photos on hand to send along with your bio.

Make your email signature memorable

Not everybody remembers a name but almost everyone can recall a face. Adding a photo to your email signature can make it more memorable.

Add business lifestyle photos & headshots to your printed marketing materials

If you print your marketing materials on a regular basis, relevant photographs can be used to make your brochures and business cards stand out.

Save time!

When you’re approached by a publisher, you want to have a professional photographs that you approve of, on hand. When you rely on publications to take your photos, you need to use their photographers, many of which are students. This is YOUR business, YOUR brand, and YOU should have the final say in your photos. You also save time in the sense that you don’t need to take additional time out of your day for photo shoots, because you’ll already have them queued up to go.

Keep Images up to date

Remember to refresh your photographs often so that your business and brand is represented accurately

More Business Tips

I hope you found these tips useful. Send me a message if you would like more information about EBM Photography Business Headshot or Business Lifestyle Photography shoots. Sign up to my newsletter to receive tips directly to your inbox.

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